Monthly Archives: August 2014

What is Mike Urgo Consulting? Creating high performing, super efficient individuals & organizations and more!

Category : Uncategorized

People have been asking me what my consulting business is all about, or as The Bob’s would say “What would you say ya do here?” I can assure you I’m not lounging at the beach all day, but I’m also not faxing TPS reports either :)! To keep it short, here are a few things that I am doing and some areas into which I am looking to expand.
the bobs
I am managing business development, marketing, social media, & PR for some clients. I devise creative ideas and new approaches to actively recruit more business for them.
I am helping both individuals and businesses come up with strategic planning for business growth and/ or personal budgeting & financial planning to help them stay on track and reach their goals.
I perform advanced sales trainings that help individuals achieve top production status within their organizations.
I am looking to find a client or two that need help with community relations. It could be an organization that needs someone to represent them externally to spread the word about what they are doing, or internally to help with better communication and morale.
Another area I am looking to expand upon is coaching and mentoring. For instance, I could come into an organization and work one-on-one with employees, management, or executive management to help them achieve a greater personal growth and increased productivity.
Please check out my website for more info or call/email me anytime. I am open to any and all opportunities so please reach out if you have a need. Thanks for reading! – Mike

Talk about your syrup so people know what they are missing!

Category : Uncategorized

Some might say I’m frugal. Ok this might be an understatement, but I do spend money when I think it matters. So when I went shopping with the family on vacation, I would have thought everyone would be ecstatic to see me looking to purchase the syrup that cost $6.00 a bottle rather than the cheap stuff. When I grocery shop I try to take the time to look at the ingredients in each item to be sure that we are buying the healthiest option. Lately there is so much stuff in food that isn’t…food. So as I looked at the different options for syrup. The only one I could find that had only the ingredients that should be in a bottle of syrup was a $6.00 bottle, so I bought it.
kid with pankake stack
A couple of days later pancakes were made and my fresh, fantastic, tasty syrup was about to make it’s debut. I couldn’t wait for the kids to see that dad knows his stuff when it comes to condiments and isn’t afraid to step up and spend a few extra bucks to give them the best! Unfortunately, my kids did not share my enthusiasm. They didn’t see the benefit of the healthier option (not that syrup is healthy I suppose). Why on earth did they prefer the syrup that featured ingredients like sodium hexametaphosphate & cellulose gum? What makes kids or adults for that matter, prefer a product that is lesser to one that is clearly superior?

The answer is at least partially marketing. Successful marketing can be so convincing that even your taste buds are fooled. If you are told that something is good consistently and frequently either by advertisements or by word-of-mouth, you will start to believe that indeed it is good, even if it is not.

So how can we use this method to help us succeed in making our “syrup” the best? One easy way is to simply talk about what we do. Talk about it at every opportunity you can. I’m not saying you should be bragging about your success non-stop. That would make people start to avoid you eventually. I am saying you should take each encounter you have with someone you know, or someone you don’t, as an opportunity to sell yourself. You never know if that person might need your product or service now or down the road. If you have a chance to let each person know what line of business you are in, and what kind of syrup you are selling, there’s a greater chance that your encounter will lead to a referral or even a sale in the future.

Of course, we all wish we had the deep pockets that General Mills or Dole has to spend on advertising but unfortunately we do not. Consistently networking and talking positively about your own business though can reap the same kinds of rewards on a smaller scale. If people know what you do, they can make an educated decision to choose you instead of your competitors. Market yourself and everyone will want whatever syrup you are selling!

Mike Urgo Consulting LLC

Go to THIS coffee shop for the best service

Category : Uncategorized

I don’t go to coffee shops all that often, but once in a while the kids will want to get a donut and we’ll stop. The other day my 7 year old daughter convinced me it would be a good idea while we were running errands. As we approached the shop I was about to take a left and pull in and she said “no dad, not this one, go to the one down the road.” Since I always do whatever my kids tell me, I kept on driving :). As we drove along I asked her, why didn’t you want to go to that one. She said, ” they take forever there and they always mess up the order”. We proceeded to the shop down the road and sure enough she was right. The shop just a couple of miles down the road and still on our route did have quick and efficient service with a smile!
drive through smiling pic of car and worker
A few weeks later we were in Hartford and again found ourselves needing to grab a quick snack. We pulled through the drive through and placed a pretty large offer with 3 drinks and some breakfast sandwiches. As we pulled up to pay, we were greeted with a smile and asked to pull forward into the parking lot and they would bring our order out to us in a minute or two. I was happy to do so. We can all relate to waiting in that drive thru line wondering why that person in front of us didn’t go inside if they had such a large order. Well this place has the solution, and such a simple one, just ask that person nicely to pull forward so business can continue behind them while our order is prepared.

Why are some franchises run better than others? Many times it’s competent employees, other times it’s good processes, and still others it’s great management. There are a lot of reasons why things can go well in your business but one common thing is having people that truly care about the work they are doing and have pride in the product they are putting out. These are the people we want to do business with. Those that have a smile on their face and are eager to make sure we have a good experience.

We always stop at the Dunkin Donuts, Bess Eaton, Starbucks or Honey Dew that is closest if we aren’t given many choices because convenience generally remains the number one determinant of our actions. If we do have choices though, we usually exercise them and go where our preferences are. My good experiences this time happened to be at Dunkin Donuts in North Stonington CT and on Washington Street in Hartford CT. If I am in the neighborhood again and need some refreshment, that is where I will stop because I received top notch service there. Think about where you received the best service. Do you tell your friends about it? Do you frequent it often? Chances are yes on both counts and word of mouth is the best advertising you can ask for and it costs nothing!

It doesn’t take a lot to provide the highest level of customer service. Just pay attention to detail, treat each customer as if they are important, and smile! Do this consistently and you’ll be the place everyone is talking about with the best service around.

Mike Urgo Consulting LLC